Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to list in response to the search, based on which ones it thinks are going to give the website visitor the best experience. Currently Google’s preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. The descriptions on the website and in the technical data behind the scenes are also used by Google to determine what the business does.
Through a combination of ‘rich’ content on your website, the use of market research, keyword analysis, and link building with other websites, we can help your business grow and thrive. Contact us today to learn more about Search Engine Optimisation and how we could help your website deliver more sales.Back
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